How to increase your Facebook's page visibility with 3 simple changes

There's no doubt that Facebook has become one of the largests marketing platforms in the world, however the bigger and the more features it offers, the more complicated it becomes

We understand that, and that's why we've decided to help you rank better on Facebook by giving you 3 simple tips to stand out among your competitors.

Please note that you need to have a Facebook account and a Facebook fan page.

#1 - Get a custom page username

A facebook page username is what will become your page's' URL. It's similar to getting a domain name which can make it easier for people to find you. For example, our username is "yarseo", which makes it easier for customers o followers to find us by simply adding yarseo at the end of www.facebook.com. For example www.fb.com/yarseo.

To do this, visit your page's about section and click on Create Page @username. Usually there's a 25 followers minimum required to allow you to do this, however sometimes Facebook will allow you to get one from the moment you create your page if enough information is provided.

Facebook suggests you keep in mind the following 5 things:

• 1. You can only have one username for your Page or profile and you can't claim a username that someone else is already using.
• 2. Usernames can only contain alphanumeric characters (A–Z, 0–9) and periods ("."). They can't contain generic terms or extensions (.com, .net).
• 3. Usernames must be at least 5 characters long.
• 4. Periods (".") and capitalization can't be used to differentiate usernames. For example, johnsmith55, John.Smith55 and john.smith.55 are all considered the same username.
• 5. Your username must adhere to the Facebook Statement of Rights and Responsibilities.

A custom URL or username will enhance your business page presence both on Facebook and in major search engines such as Google. It's on-page SEO.

#2 - Get your fan page verified

A simple yet powerful way for increasing your fan page visibility! And it only takes a couple minutes at best.

The reason why these pages rank better than unverified ones, is because Facebook has either used a phone call or a document to make sure this is a legitimate business.

If you hover the little check mark, you get a message saying "Facebook confirmed this is an authentic Page for this business or organization."

To verify your page do the following:

• 1. Click on settings
• 2. Under general, head to "Page Verification" then click on "Verify this Page"
• 3. Enter phone number and get the verification code over the phone. If this is not a valid verification method for your page, scan or take a picture of a phone bill with the business information then upload. The extra minutes are well worth it!

#3 - Allow Facebook's check-ins

Another simple but very effective way of putting a spotlight on your fan page.

When you set up your fan page for the very first time, you usually select whether the page will be for a brick and mortar business or other options that don't require you to list an address. Even if you select "Local Business or Place" and enter your address, this little known option comes unchecked by default

When you opt-in, you're making sure that people can check-in and their check-ins will be displayed on your page and all over Facebook.

Do the following to activate this feature

• 1. Click on "About"
• 2. Click on "Edit Page Info"
• 3. Click on "Location"
• 4. Checkmark the box under the map and save.

That's it!

With these 3 simple steps, you have increased your Facebook fan page visibility

If you still need help, get a hold of us and we'll be happy to help or leave a message and we'll try to answer your question a soon as possible.